Sarah Karp Ward - Founder and President

A graduate of Pratt Institute in Brooklyn, NY in May of 2006, Sarah Karp Ward started her professional career as a fashion designer that loved social media. As social media gained popularity and became a necessity for brands, Sarah found herself giving advice to friends for their own companies and a light went off. In 2010, she left the world of fashion design to explore social media as a full-time career path.

With over seven years of dedicated social media experience, Sarah has lead social media teams at at MTV, Playboy, Three Lions Entertainment, Horizon Media, and more. Sarah began taking on freelance work in the summer of 2015 and as the consulting business gained success and grew, Lucky Karp was born.

Lucky Karp, Inc. is a boutique agency focused on social strategy, management, paid media, analytics, and content ideation.